It’s even been tested under 7 different light conditions both with and without a flash, with no flashback. There doesn’t seem to be any kind of longevity claim on the product – it’s main claim is that it is fantastic for flash photography as it has a formula that has been formulated to not cause any flashback. Now I mix the two to my perfect custom shade – more of the Soft Ivory when I’m fairer, and more of the Soft Beige when I’m self tanned. I bought the shade Soft Beige thinking that it might be closer to my skin tone, but in fact it’s slightly too dark – they both have the right undertone though – light warm (Soft Ivory) and light medium warm (Soft Beige). I have very fair skin when not self tanned and the PhotoFocus Foundation in Soft Ivory is actually much too pale for me – even in winter I think I’d need to darken it up a little! Admittedly though – some of the shades in this range are FAB for the lighter end of the spectrum. We seem to only have 5 shades of the foundation. The downside of this is, as per usual, South Africa didn’t get the full collection of shades. Granted, only a few of them are suited to darker skin types which is not ideal, but it’s still a better offering than brands like Catrice and Essence. I feel that the ‘ light diffusing‘ aspect of it definitely gives it a bit of radiance in a soft-focus way. It claims to be a matte finish, but the finish is not 100% matte. However, the scent dies down once the foundation is dry. It just smells quite strong and not exactly pleasant. It has quite a strong smell – some have described it as the smell of ‘paint’, but I wouldn’t go that far. The PhotoFocus Foundation is quite opaque – not quite full coverage, but definitely a medium coverage that is buildable. The consistency is a liquid, but quite thick. However, with the cost of the foundation, I really am not worried about the packaging. It’s not the best quality – it’s a bit roughly made at the edge as you can see. I’ve had pumps and I’ve had open-neck bottles, but this one truly is a first. It’s the first time I’ve had foundation with this kind of applicator. Nice to know that the brand is cruelty free and proud of it. There is also a little ‘ Cruelty Free‘ logo at the bottom left of the bottle. It’s made from plastic, and not a thick, quality one – the lid feels very thin and cheaply made in comparison to the glass bottle. However, the lid really does decrease the ‘luxe’ feeling. I say ‘nice and thick’ as it does make it feel more luxe and expensive, albeit not exactly travel friendly. The foundation is housed in a nice, thick glass bottle. Wet n Wild PhotoFocus Foundation – I own the shades Soft Ivory and Soft Beige. The products from the range that I do own though, are amazing. Somehow the lightest shade I’ve found seems like it might work for me to disguise blemishes and spots, but not highlight under my eyes. I personally own the foundation and the powder, but haven’t purchased the concealer. I know that this is a huge bugbear with regards to brands like Catrice and Essence as well, so I truly hope that the brand launches more (or all!) of the shades in our country soon. We sadly have not had the full shade range (surprise, surprise), so once again we’re left with foundation mostly for fair to medium skin tones and nothing for the ladies with deeper skin. Yet somehow, most people were more excited by the foundation than anything else. They arrived in the country last year, along with several other Wet n Wild products that we’d all been eagerly anticipating. There has been SO much hype surrounding the launch of the Wet n Wild PhotoFocus foundation, concealer and powder in South Africa.
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